The rhythm
Recurring strategy sessions with you and, when useful, your team — so growth decisions get made on time instead of drifting.
BUSINESS GROWTH PARTNER
Growth built on leverage, not on spend.
I diagnose what's actually holding revenue back, confirm we're the right fit, then build the strategic plan — and stay on as your partner to turn that leverage into growth.
If marketing alone could fix it, you'd be growing already.
Most businesses don't struggle because they're not marketing enough. They struggle because strategy, positioning, and priorities have drifted apart. The Dana Effect brings them back into alignment — and turns that alignment into revenue.
THE DANA EFFECTWHO THIS IS FOR
You'll recognise yourself here
- Owner-led businesses past the first growth stage
- Marketing is busy, but growth is flat
- Decisions lean on instinct more than on any plan
- You've started wondering if the problem is bigger than marketing
WHAT WORKING TOGETHER LOOKS LIKE
A partnership with a rhythm of its own — built to outlast a project's end date
We work in a steady cadence — regular strategic sessions, decisions made together, and progress reviewed against the business, not against campaign metrics.
What I own
Strategic direction, positioning, priorities, and the marketing system that supports them — plus the hard questions no one inside the business is asking.
What the business owns
Day-to-day execution and delivery, guided by a plan we built together, so the work stays inside your team and keeps compounding.
12 years leading marketing inside global technology companies.
THE METHODOLOGY
The Dana Effect Methodology
Four stages, one throughline: leverage — getting more from what the business already has, before reaching for something new.
A four-stage process that takes a business from confusion to consistent growth. Each stage builds on the last — and none of them is optional.
IStage
Clarity
Identify growth barriers, blind spots, misalignment and missed opportunities. Before anything moves, what is actually in the way becomes visible.
From scattered marketing activity → to a clear picture of what's blocking growth
WHAT YOU GAIN
A precise map of what's actually blocking growth
The leverage: redirecting resources already being spent toward the problem that's actually costing growth — not toward the one that looked most urgent.
Explore this stageIIStage
Positioning
Define a distinctive market position, a strategic narrative, and clear differentiation. The business becomes recognizable — to itself, and to the market.
From unanswered strategic questions → to sharper questions and a defined position
IIIStage
Alignment
Connect business objectives, positioning, messaging and execution into a single coherent system. Strategy and marketing stop pulling in different directions.
From strategy and execution pulling apart → to one coherent system moving in one direction
IVStage
Momentum
Build sustainable growth through focused decisions and intentional action. Momentum replaces effort — and growth becomes a pattern, not a push.
From growth that feels accidental → to growth that compounds, decision by decision
Each stage compounds into the next. All four exist to turn what the business already has into revenue — not to add more activity on top of it.
THE CONVERSATION
“What moves growth is someone in the room, asking the right question before the next decision gets made — not another campaign.”
Let's Talk Growth.
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